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Focus on the Benefits vs Features

Focus on the Benefits vs Features

Why not focus on the Features? Well because that’s what everybody seems to do… So much time and energy is spent with marketers and companies trying to explain the details and features of there product. It was made by ______________ doctor or scientist. It’s a...

Do You Need A Customer Relationship Manager?

What Your Customer Relationship Manager Can Learn from Jack Black’s Coffee Shop In the real world… a customer relationship manager used to be the guy you met when you walked through the door of your local coffee shop. He would smile, ask you how your day was going and...